Psychedelic Shack is the twelfth studio album by The Temptations for the Gordy (Motown) label released in 1970, which represents the Temptations' full-blown submergence into psychedelia. Completely written by Norman Whitfield and Barrett Strong and produced by Whitfield, Psychedelic Shack almost completely abandoned the "Motown Sound" formula for this LP; hard rock guitars, synthesizer sound effects, multitracked drums, and stereo-shifting vocals giving most of the album's songs a harder, less traditional feel than the Temptations' previous work.